I went to the Mega launch of Khas Store at lucky one mall Karachi.
The huge crowd waiting for the opening in the line of outside the store left me astonished! There was a never ending line outside the store consisting of numerous kids, teenagers, ladies and gentlemen.
Khas store is a subsidiary of the famous Sadaqat group. KHAS is to provide the people of Pakistan with the same quality of luxury materials as that found abroad, without the added cost of import duties. KHAS store has a variety of attractive things for sale from an enormous range of digital and luxurious bedding, fashion and home accessories such as lamps, vases, trays, candles and candle stands, to clothing line for men and women. Clothing line for women is further divided into subcategories – Pret wear and unstitched lawn, chiffon and digital silk, Khaddar, cambric and linen. Some of their collection is as follows:
The event was organised by Odho consultancy – the hub for hundreds of dedicated professionals in independent agencies throughout the nation collaborating to provide you with business solutions such as product selection, digital media management, e commerce, BTL activations, visual merchandising, advertising and marketing and over all brand image building. The PR of the event was handled by STARLINKS PR and Events.
The launch saw a large number of people attending, including media personnel, socialities and celebrities including Anam Tanvir, Tipu Sharif, Humaira Asghar Ali, Rizwan Ali Jaffri, Benita David and Sadaf Hameed. Zeba Bakhtiar was the chief guest and did the inauguration of the store.
As soon as inauguration was done and the shutter got open for general public, people literally flooded the entire store.
I could see people gathering around the celebrities for selfies, others were seen gathering all the clothes and all the things that they loved, from the store, and rushing towards the billing counter.
The crowd and the sales for sure determined how successful this one event was. Overall it was an extremely well attended event, leaving the people of Karachi elated with the fabulous brand presence now at one of the most hustling and bustling Mall of the city.
In Order to have a look at the giveaway and other pictures and videos of the event and celebrities CLICK HERE!